Business Opportunity Lead Generation Tools Part 2
Business Opportunity Lead Generation Tools Part 2
In this series of articles, I am comparing two similar business opportunity lead generation tools which I have used: the First Family Classifieds portal from the Veretekk Lead Generation system, and the Isell Classifieds Lead Generation script from Becanada.
In my previous article, I gave a general overview of each business opportunity lead generation tool. In this article we will discuss the built-in capabilities that are provided within each system to help you to promote the system on the internet to start generating leads for your business.
First Family Classifieds Business Opportunity Lead Generation Portal
In order to use First Family Classifieds as a business opportunity lead generation portal, you must first sign up for a free Veretekk Lead Generation system. After 7 days, you upgrade to the Gold system and then you have the capability to configure the portal to your liking.
Once inside the Veretekk Gold back office, you have the following tools to help you to promote your First Family Classifieds Lead Generation Portal:
1) You can set the Title, Description and Meta Tags to whatever you wish, allowing you to target selected keyword categories in the search engines.
2) You have the capability to add a 'displayed text' section. This is used to provide keyword-rich text on the page, allowing you to further enhance your portal for the search engines.
3) You have the capability of adding any RSS feed to the portal, so that the contents will change over time. Again very important for the search engine robots.
4) The portal has 5 slots into which you can put links to other websites.
5) A flash ad is provided which you can use as part of any promotional page, such as a traffic exchange page or a squeeze page.
6) The portal has an 'action URL' so that you can register your classified ads system with any network that accepts new classified ad sites. This will get your portal into lists that get lots of automated entries from ad blasters.
7) You are provided with a form code which you can place on any promotional page such as a squeeze page, so that people can submit ads right from the page that you have created.
8) You can select any of a number of pre-written autoresponder messages which will go out to people who post ads. You can also create your own autoresponder messages.
9) You have access to The Hammer - Veretekk's proprietary ad blasting service which you can use to blast information about your portal out to over 2 Billion places on the internet. This is the same technology which drives the Veretekk Leadsomatic Ad Blaster service, but it costs you nothing to use it to promote your First Family Classifieds portal.
10) You are provided with a full-featured tracking service, called Veretracking, which allows you to see how well your various promotional efforts for the portal are doing.
As you can see, the possibilities for promotion here are almost endless. And don't forget that free training is available from Veretekk on how to do any of these!
I especially like the ability to target specific keyword categories in the search engines. That way, if you are searching for specific kinds of leads, you can get them.
Isell Classifieds Lead Generation Portal
The possibilities for promoting the free Isell Classifieds Lead Generation Portal a quite limited, or will require much more effort and some programming expertise:
1) Unless you know something about CGI programming, you do not have the capability to set Title, Description or Meta Tags.
2) There is limited capability to add extra text to the page, and the admin interface is quite basic.
3) There is no way to add an RSS feed to the page, unless you know something about CGI programming.
4) There is the capability to add 2 links to the page.
5) If you want to use a Flash Ad, you will need to create one yourself.
6) There is no action URL provided. You have the capability to register your classifieds site with the global network of existing Isell classified sites so that you will get automatic postings from that network.
7) There is no form code which you could place on another site to enable people to post ads. The best you can do is to provide a link to the classifieds page.
8) There is no way to associate an autoresponder with ad postings. You are provided with 3 types of emails that go out that you can customize: an email that confirms placement of the ad, an email that goes out when the ad expires, and an email that goes out if someone chooses to use the "Send This Ad to a Friend" function. Each of these can be customized with an 'ad' at the top and the bottom of the email. If you want to do anything else, you would need to download the emails from the classifieds database that is kept by the Isell script and then upload them into an autoresponder service.
9) If you want to blast information about your classifieds site out to the internet, you will need to use a third-party blasting service. A good choice here would be the Veretekk Leadsomatic Ad Blaster service at $10 a month.
10) Tracking your promotional efforts can be accomplished by using the website stats available from your web hosting provider. These may not provide all the details that you need; more precise stats would require that you be able to modify the Isell script.
In terms of promotional capabilities and ease of use, the Veretekk First Family Classifieds Lead Generation Portal far outshines the Isell Classifieds Lead Generation portal. However, I do like the Isell capability to register your classifieds site with a large and growing network of classified sites. I have registered my First Family Classifieds site with that network using my action URL, so I get the best of both worlds!
In the next and final article in this series, I will review how each of these portals has served me in terms of business opportunity lead generation.
Until then: keep generating those leads!
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Bill Brine-Lead Generation Master
PO Box 121, Amherst, NS B4H 3Y6 Canada
Ph: 902.667.0798
Fax: 760.280.8685
Skype: billbrine
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