Business Opportunity Lead Generation Tools Review Part 3
Business Opportunity Lead Generation Tools Review Part 3
- by Bill Brine-Lead Generation Master
In this series of articles, I am reviewing 2 similar free business opportunity lead generation tools which I have used: the First Family Classifieds portal (a component of the Veretekk business opportunity lead generation System) and the Isell Classifieds Script from Becanada.
In my last article, I reviewed the facilities within each tool that are available to help you promote these business opportunity lead generation tools on the internet.
In this article, let's talk about results. How do these tools compare in terms of delivering leads? How good are the leads that are delivered? What opportunities are there to develop these leads into business partners or paying customers?
First, leads quantity: As far as I can determine, both of these business opportunity lead generation tools have delivered about the same number of leads in the time I have been testing them.
I say "as far as I can determine", because it is difficult to measure how many leads are generated by the Isell script - the contact details are stored on a category basis and disappear once the ad has expired. They are not stored in a central location.
With First Family Classifieds, on the other hand, the ads never expire, and the contact information for the people who post ads are stored in my Veretekk leads database and are always available, Very simple to track the number of leads that are generated.
What about leads quality?
Here again, First Family Classifieds is much better.
The nature of the Isell script is such that the vast majority of the postings come from automated ad blasting services. Yes, the ads have to be confirmed, but I have found that these types of leads are generally not responsive to any reply emails that they get, since they are probably getting thousands of emails and are just deleting them.
First Family is all about a person actually submitting an ad themselves. In that situation they are much more likely to respond to email marketing.
I have never gotten any responses or any clicks on the 'email ads' that are included in the emails sent from the Isell script. As there is no way to easily incorporate an autoresponder with Isell, this is the only contact I ever have with them. I have never been contacted by anyone using my Isell sites.
First Family Classifieds is very different: the confirmation email from the ad posting allows the people posting the ads to opt in to my Veretekk email list, and the autoresponder takes over from there. I also have the ability to send a newsletter once week to all the leads generated by all my Veretekk portals. Sometimes people have questions - they can email me right from the First Family Classifieds interface and I will respond. This allows me to start developing a relationship with these leads (relationship marketing), which often turns into something profitable for both of us.
As for developing a relationship with these leads, again First Family Classifieds is the clear winner.
If someone is interested in using First Family Classifieds as a business opportunity lead generation portal, they sign up for a Veretekk system from the portal. Now I have a legitimate reason to contact them and develop a deeper relationship as I help them get going, learn a bit about their business and see if my business can be of any assistance to them. And, if they decide to upgrade to the full Veretekk system, I will get paid an affiliate commission on the monthly membership fee.
With Isell, there is an affiliate link at the bottom of the page through which a lead can download the script. That's it. If they decide to upgrade to one of the paid versions, I will get a one-time commission. All help with setting up the script is done through Becanada, so I don't have the chance to develop a relationship with these leads.
So there you have it, my review of 2 business opportunity lead generation tools.
As you can probably tell, I am a big fan of the First Family Classifieds portal as a business opportunity lead generation tool. In fact, I am an even bigger fan of the Veretekk business opportunity lead generation system, which provides me with 23 different business opportunity lead generation tools like this, and an email system which ties it all together.
I hope this series has been useful for you when deciding on business opportunity lead generation tools for your business.
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Bill Brine-Lead Generation Master
PO Box 121, Amherst, NS B4H 3Y6 Canada
Ph: 902.667.0798
Fax: 760.280.8685
Skype: billbrine
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