Building a Business Ethically and Easily
Building a Business Ethically and Easily
- by Bill Brine, Lead Generation Master
As regular readers of my blog know, one of my main sources for internet revenue is the Its Good Business model. This morning I received and unsolicited email invitation to look at a business (i.e. spam), but the authors of the letter did not seem to be hyping the usual get rich quick stuff (although there was a bit of that in the letter). So instead of sending my usual spam reply and adding them to my blacklist, I decided to send a thoughtful reply. I will include the letter and my reply here, with some editing, for your education.
First, here is a copy of the letter. The subject of the email was "This will be the hottest home based business this holiday season." Sounds a but like hype, but let's see what it says:
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Good day to you! We are Chris Herriford & Ariana Reed. We are writing you after viewing one of your websites. We have a long track record of being successful in marketing and enjoy networking with other professionals. We would like to get better acquainted with you. We are interested in finding out if you are open-minded about hearing about a new opportunity in the television business.
We are with a large and established media company that has had a lot of success producing many winning infomercials for the last 10 years. We would like to show you how you can earn a passive, residual income with us from the TV business with a new business model that combines direct response, network marketing, and the Internet.
While building traditional MLM we've made substantial money but we established a couple of key things right now (1) people can't afford costly leads (2) people are sick of bugging friends and family (3) there are no real customers in a traditional model of MLM.
We were introduced to TV infomercials about 10 months ago. For the first time we could see real customers that ordered from TV and grew one’s business very rapidly from home. Let us highlight a couple of things for you.
Picture people sitting in their homes, watching TV. They see a 30 min infomercial and pick up the phone, dial an 800# and place an order. Now, imagine that a percentage of those customers who placed an order through a call center become your customers.
Picture that you don't have to host another party or buy another lead.
Picture that you have a chance to work and be mentored by some of the best in the industry.
Picture that you can start for under $100 (includes kit, website, and product)
Listen, we know that you have likely been pitched and promised before and don't want to reinvest your sweat and tears in something that will fall through. We understand! We know where you are coming from. But imagine being able to partner with one of the top infomercial companies on the globe that is poised to do 300 million in sales this year, spend 80-90 million on media, that is right now generating 15-30k customers a WEEK and you can capture a percentage of those customers.
Opportunities like this don't come around every day. So what do you do next? TAKE ACTION!
Call us at: 1-xxx-xxx-xxxx to find out more!
We always enjoy talking to others in the industry, and we have many friends throughout the networking community. If this is not for you we would still love to hear how your business is going.
Sincerely,
Chris Herriford and Ariana Reed
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Well, that's not too bad in terms of hype, But it sounds a lot like our Its Good Business model, so here is my reply. Due to legal restrictions, I am not permitted to mention the name of the company I am promoting in a public forum like this without prior permission, so I have replaced the name of the company with XXXX. The original reply, of course, does contain the name of the business.
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Hi Chris and Ariana:
This email address is used exclusively for my XXXX business, so that must have been the website you saw. Normally I would consider an unsolicited email like this to be spam and take appropriate action, but you seem like someone who is actually serious about business building and not promoting a get rich quick scheme, so I would be happy to continue our conversation.
Are you by any chance promoting XXXX? If not, perhaps you might like to look at our model. Here are some details:
What you have described is exactly how XXXX works, and it works very well. They have been doing this for over 10 years now. They call it co-operative marketing. They own one of the largest media empires in the US, and they run infomercials on the cable networks that they own, they swap time with other cable networks, they run infomercials on radio and now are starting to run infomercials in Canada as well. They do all the customer followup and continue marketing to existing customers to keep them buying. All I have to do is purchase customers whenever I want, and the commissions from those customers are mine for life.
In addition, the team that I belong to has blown the doors off this model by incorporating the most powerful internet marketing system on the planet, Veretekk, to drive massive amounts of traffic to our business model to introduce it to people who are sick and tired of the traditional MLM business model, which we know does not work. The entire team works to build the organization, without regards to crossline, downline, or sideways. I have never before worked in such a cohesive and motivated team. As members of the team, each of us contributes what he or she is good at and interested in to the overall team effort, and everyone benefits.
XXXX is not an MLM, but it uses an MLM model for commissions. So I still have to build an organization that contains distributors. However, unlike traditional MLM, the focus is not on building an organization of salespeople who are all buying products in the hope that they can make money by recruiting other salespeople. Our organizations are built upon a stable customer base that we purchase from XXXX. As members of the team, we will occasionally have new customers assigned to us that we did not purchase, or even new distributors that we did not personally recruit. So there is no great pressure to recruit, even though it is still a good idea to do so.
As a consequence, I do not have to send out any spam or do massive amounts of marketing. Nor do I subscribe to the '3 foot rule'. I only have to speak to people who are interested in building a real business, and who have seen our business plan and are excited about it. I spend my time contributing to the team effort and purchase customers on a regular basis, and regularly report on all this to the subscribers of my marketing newsletter, from which I have already had one person sign up as a distributor.
This business model has propelled some of our team members to Presidential Director, the highest rank in XXXX distributors (we are called Business Associates or BAs), in a 2-3 month period, a process which before our team appeared would normally take a year or more. I personally advanced one rank within the first 2 weeks of signing up. In any traditional MLM, as I'm sure you are well aware, this would take 6 months or more, depending upon your ability to sell and recruit. So far I have not had to sell to or recruit anyone. I love this model!
Our team offers free advanced training on all aspects of internet marketing from some of the most knowledgeable marketers online today. These are not the 'gurus' you will see promoting their crap ebooks which tell you nothing. These are people who are making real money by using ethical methods and powerful tools to promote real businesses.
With our team working together employing our Veretekk marketing technology, we can easily dominate any keyword category in Google within a matter of days or weeks, and none of us have to learn everything about everything in order to get anything done. We simply concentrate on one area and learn as much about it as we can.
So I invite you to take a look at our model. All you have to do is go to
http://www.ItsGoodBusiness.net
There are regular Saturday presentations you can attend online. If you are unable to attend, contact me and I can send you to a website where I have archived some of our past presentations. We don't do conference calls and you will not come across any of the usual hype in our presentations. We don't believe in that stuff. We don't need it, because we only seek people who 'get' our model and are interested in participating.
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So there you are, I hope this has been of some use. At least now you know what the Its Good Business model is all about!
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Bill Brine-Lead Generation Master
PO Box 121, Amherst, NS B4H 3Y6 Canada
Ph: 902.667.0511
Fax: 760.280.8685
Skype: billbrine
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